Best Marketing Automation Platforms of 2023

Basically, key marketing duties are handled for you automatically by marketing automation technology. Without a lot of manual labor in the background, it assists you in identifying your audiences, providing pertinent content, gauging the performance of your campaigns, and optimizing your marketing plan.

These tasks can be as straightforward as automatically sending a customer a thank-you email after a purchase, or they can be more complicated, involving analyzing customer behavior across numerous campaigns, segments, and channels and triggering personalized content at each stage of the sales funnel.

Here Go the Best Marketing Automation Platforms

Organizations that actually require an all-encompassing marketing automation platform typically already have a few marketing channels that are effective for them, regardless of the specific channels involved. That implies:

• You've experienced achievement on more than one or two channels
• You have already made financial investments in expanding your marketing business
• Your group needs to either increase the effectiveness of the current channels or try out new ones

These marketing automation platforms can handle it all if that describes your team. All-in-one automation technologies may help add scale and streamline all parts of your marketing operation, from email automation to ad buying to lead nurturing.

1. ZapUp

The best no-code workflow automation tool for improved cross-app interaction is ZapUp. Zaps automatically handle your tasks so you can concentrate on what matters. Over 200 apps can be linked with ZapUp, and redundant chores are automated.

Key Features:

• Link your applications to more than 200 third-party programmes
• Automate without writing with a straightforward visual drag-and-drop builder
• Receive real-time information and manage all activities without delay in a single log
• Integrate BotPath and the built-in BPMApp for sophisticated business process automation

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2. Marketo

Marketo asserts that it provides marketing automation for every engagement and every channel. The number of interconnected jobs on Marketo has grown ever since Adobe acquired it. Their full-featured software is a great choice for bigger marketing operations because it can manage everything from social media to account-based marketing to digital advertising.

3. Eloqua

Eloqua, which is now a part of the Oracle toolkit, distinguishes itself by integrating with almost all of your other marketing tools. Eloqua can personalize and streamline each step of your marketing process because of its more than 700 connectors. Additionally, it's one of the few all-in-one marketing automation platforms that places a clear emphasis on assisting B2B marketers and businesses.

4. HubSpot

For a few reasons, HubSpot's Marketing Hub differs fundamentally from other workflow automation platforms. They place unrivaled emphasis on inbound marketing, which includes content and search marketing. They also provide the advantages of CRM, Sales, and Service Hubs, enhancing team collaboration even across departments.

5. Pardot

Another marketing automation platform designed specifically for B2B marketers, Marketing Cloud Account Engagement powered by Pardot, offers support for account-based marketing programs and B2B analytics. Due to the collaboration with Salesforce, Pardot is now a part of a comprehensive product lineup that enables sales and marketing teams to work more efficiently together.

6. ActiveCampaign

ActiveCampaign, a marketing automation solution, maybe the best at integrating automation into actual human workflows. The truth is that there are some areas of marketing that require a human touch, so workflow tools can't manage everything. As a result, ActiveCampaign designed its marketing automation platform with features like notification emails that support salespeople and marketers rather than trying to replace them.

7. MailChimp

The evolution of Mailchimp from an email marketing tool to a complete marketing automation platform is now underway. Mailchimp is one of the earliest email marketing tools, and they've transformed that expertise into a rock-solid and capable email automation solution that's simple to use, albeit its increased features have yet to be tested.

Final Words

The marketing automation industry is a fast-growing segment with high demand. Marketing automation platforms are the backbone of many digital marketing strategies, but there are so many options available that it can be difficult to choose the right one. Zapup is a leading marketing automation platform that offers marketers a suite of tools to help them grow their businesses. Zapup’s software includes email marketing, lead generation, landing pages, social media management, webinars, and more.